Director, Brand Strategy

Responsibilities

• Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.
• Hims & Hers is seeking a Director of Brand Strategy to support our Brand Team. In this role, you’ll drive the creative strategy for our integrated brand campaigns across the Hims & Hers brands. You’ll work closely with cross-functional partners, agencies, and vendors to ensure the strategy inspires outstanding creative that breaks through the cultural zeitgeist, resonates with consumers, and drives intended brand and business results.
• You’re a seasoned creative strategist with a passion for finding the intersection between a brand’s unique value and consumers’ unique needs. You’re an expert in crafting strategies that translate our brand value in a way that aligns with channel best practices, cultural truths, market opportunities, and unmet needs. You build strategies that inspire breakthrough creative thinking and change customer behavior. You sit at the intersection of culture, consumer, and business, and have seen firsthand how building brand equity impacts the bottom line.
• Develop & refine brand personality, positioning, and messaging frameworks for the Hims & Hers brands
• Drive the development of channel strategies/briefs for our integrated brand campaigns, and provide feedback on channel briefs from cross-functional partners to ensure consistency across the creative ecosystem during the time of launch
• Audit and identify additional opportunities for optimizations across the consumer journey that improve consumers' understanding of our value proposition and create delightful, brand-forward experiences with our brand
• Work closely with cross-functional partners to provide constructive, actionable feedback to guide creative development and ensure efficacy of creative execution against our brand objectives
• Proven track record of building and scaling brands through creative storytelling.
• Deep expertise partnering with market research teams to glean powerful insights
• Exceptional storytelling, communication, and stakeholder management skills

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