Senior User Acquisition Manager, Meta & Google Ads (US Degree Programs)

Responsibilities

• Launch paid acquisition from scratch for our new online master’s degree programs offered in partnership with US universities.
• Own acquisition strategy, budgets, and hands-on campaign execution, with Meta Ads as your primary channel. Experience with Google Ads and YouTube will allow you to test and develop these channels as well.
• Build, test, and scale acquisition funnels for a high-ticket B2C product, from the first ad impression through qualification, consultations, and enrollment.
• Optimize for qualified prospects and customer acquisition cost, using CRM data, sales call transcripts, and conversion rates across the funnel to guide decisions.
• Develop and rapidly test hypotheses around audiences, messaging, offers, creative formats, and landing pages. Scale what works and stop what doesn’t.
• Turn audience research and competitor insights into actionable creative briefs. Work with the team and external partners to produce and iterate on ads and landing pages.
• Set up advertising accounts, pixels, conversion events, and campaign tracking, with support from analytics and engineering teams where needed.
• Work closely with Sales to improve lead quality and build a qualified waitlist ahead of the opening of paid enrollment.

Languages