Sr. Marketing Strategy and Analytics Manager

Responsibilities

• In this role, you’ll
• Act as Strategic GTM Business
• Drive regular operating rhythms, quarterly pipeline generation (PG) OKR targets, QBR data packs, and marketing budget allocation frameworks alongside marketing leadership.
• Lead Investment Proposals & Impact Modeling: Architect rigorous business cases, scenario models, and ROI forecasts to secure investment for new marketing programs; evaluate capital trade-offs across channels and stress-test the expected pipeline return and payback periods before launch.
• Lead Pipeline Automation & Marketing Triggers
• Design, script, and operationalize automated marketing triggers in Python/SQL notebooks to power high-converting marketing plays and feed targeted accounts directly into sales workflows.
• Architect Attribution & Single Source of Truth
• Own end-to-end pipeline attribution models across sales, marketing, and partner channels; maintain rep-level marketing metrics integrated directly into Frontline Manager (FLM) data packs and leadership scorecards.
• Drive Account Tiering & Routing: Operationalize advanced account tiering and segmentation logic across Salesforce (SFDC) and 6sense/Segment to optimize lead routing, demand generation campaigns, and Account-Based Marketing (ABM) outreach.
• Advanced Commercial Modeling

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