Marketing Manager

Responsibilities

• Lead the end-to-end creation of marketing materials for Sword Health members across our products and channels, including email, direct mailers, toolkits, paid media, and more
• Translate member insights, needs, and motivations into clear, compelling messaging and creative concepts tailored to each product and population
• Partner closely with design, clinical, copywriting, customer success, and marketing operations teams to brief, develop, review, and launch materials on time and to Sword’s quality and compliance standards
• Own the planning and execution of campaigns and assets across channels, ensuring a consistent, best-in-class member experience
• Analyze the main performance metrics of each channel (e.g., open and click rates, enrollment conversion, CPA, and engagement) and turn the findings into clear recommendations
• Design and run tests (messaging, creative, audiences, formats) and apply the learnings to continuously improve performance
• Work with clinical partners to make sure content is accurate, empathetic, and aligned with Sword’s clinical approach
• Work with marketing operations on audience segmentation, targeting, and campaign deployment
• Report on campaign and channel performance to internal stakeholders, and surface learnings that can scale across products and channels
• Stay close to the member voice by using feedback, research, and data to shape future content and strategy

Languages