Senior Director, Growth Marketing (m/f/d)

Responsibilities

• Manage forecasting and drive performance against the €10m ARR digital channels, continuously monitoring and improving funnel performance.
• Lead, scale, and manage a matrixed organization of 10+ marketing professionals across five dedicated functional sub-teams. Focus on leadership succession planning, capability building, and fostering an outcome-driven operational culture.
• Report Ecommerce activities to the CRO incl. always-on and one-off initiatives.
• Manage the global Marketing budget allocation, ensuring spend is allocated accordingly and appropriately to enable achievement of key deliverables.
• Manage the day-to-day execution of performance marketing campaigns, maintaining oversight of acquisition spend, bid optimization strategies, and budget allocation across new customer acquisition, Account-Based Marketing (ABM), and customer base retention campaigns.
• Support hands-on in campaign planning and execution.
• Execute the content-driven search frameworks across international markets, utilizing advanced SEO and GEO strategies.
• Own the global web properties of Chaos and optimize performance via continuous A/B testing.
• Deliver organic communication and influencer strategies across global channels (targeting a base of 1M+ followers) within the Chaos primary audience segments (architects, designers, and creative studios).
• Test and assess new approaches, methods, responses to the markets via digital market channels (influencers, paid, web, campaigns).

Languages