Senior CRO, Affiliate Marketing

Responsibilities

• Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world's leading companies.
• Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.
• Understands direct response mechanics and high-volume testing environments, preferably within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead‑form categories
• Experience optimizing lead form pages end-to-end through UI/UX savvy
• Clear communicator who can work across Copy, Design, and Media teams
• EXPERIENCE: 5+ years in a performance marketing or CRO execution role. You’ve launched tests, owned strategy, QA and implementation, and collaborated with strategic leads to bring ideas to life.
• Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. You’ll bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration, and you’ll balance expectations of internal and external KPIs.
• QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately.
• Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks; and become the subject matter expert on assigned offer verticals.
• Multi-Variable Analyses: Create and monitor clear & comprehensive reports that track multiple KPIs, both internal and external

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