Senior Product Marketing Manager - Teamwork Graph Adoption

Responsibilities

• Define and execute the adoption strategy
• Own the positioning, go-to-market motions, and cross-functional programs that drive customer onboarding, activation, and ongoing platform usage.
• Build credible narratives for diverse audiences
• Translate complex platform, data, and AI concepts into clear value propositions tailored to technical audiences (engineers, architects, developers) as well as business decision-makers.
• Drive full-funnel engagement and activation programs
• Partner with Growth and Lifecycle Marketing to build and scale adoption initiatives, ranging from technical documentation and hands-on getting-started guides to customer stories, webinars, and in-product nudges.
• Empower cross-functional teams
• Collaborate with Product and Engineering to identify and reduce onboarding friction, while enabling Sales, Solution Engineering, and Customer Success with the tools, proof points, and collateral needed to drive field adoption.
• Measure and iterate: Use product adoption signals, customer feedback, and engagement analytics to assess program impact and continually optimize adoption plays.
• Evangelize the platform: Represent our platform narrative in external forums, customer briefings, webinars, and community channels.

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