Lifecycle Marketing Manager, Provider Experience

Responsibilities

• Build and shape the lifecycle program — help define how Headway engages active providers across their journey, identifying the moments, behaviors, and opportunities where lifecycle marketing can make the biggest difference.
• Design the provider journey — build programs that move providers from activation through deeper product adoption and long-term engagement, using behavioral signals to deliver the right message at the right moment.
• Build and launch journeys hands-on — own segmentation, trigger logic, sequencing, testing, and deployment across email and in-product channels using Iterable and Intercom.
• Create a continuous test-and-learn engine — develop experiments across audience, message, channel, and timing; define what success looks like upfront; and turn what you learn into programs that get smarter over time.
• Partner across the provider experience — work closely with Product, Product Marketing, Customer Success, and Creative to connect lifecycle programs to product priorities and create a consistent provider experience across channels.

Languages