Sr. Manager, Product Marketing

Responsibilities

• Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs
• Collaborate with Product Management
• Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention
• Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s)
• Develop differentiated product/feature positioning and messaging informed by customer insights, market trends, and competitive analysis
• Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape
• Drive experimentation strategy in partnership with Product Management
• Design, Acquisition, and Lifecycle teams to optimize efforts
• Lead complex workstreams and/or product segments with minimal oversight
• Own end-to-end work across multiple categories and product lines

Languages