Senior SEO/GEO Specialist

Responsibilities

• Develop and execute SEO strategies that improve organic visibility, website performance and qualified traffic
• Work with development to help identify issues related to site architecture, crawlability, indexation, redirects, canonicalization, XML sitemaps, robots.txt, JavaScript rendering, duplicate content and structured data
• Monitor and improve Core Web Vitals, page speed, mobile usability and overall website health
• Provide recommendations for website structure, URL strategy, taxonomy, navigation and internal linking
• Conduct keyword research, search intent analysis, competitive research and SERP analysis to inform SEO recommendations
• Create SEO briefs and content recommendations for blogs, product pages, landing pages, glossary pages and other website content
• Review and optimize existing content to improve relevance, rankings, user experience and conversion potential
• Implement or support on-page SEO updates, including title tags, meta descriptions, headings, internal links, image alt text, schema and content improvements
• Identify opportunities to improve visibility across traditional search, AI-powered search and other emerging search experiences
• Use tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, Semrush, Sitebulb and other SEO platforms to identify opportunities and measure performance

Languages