Lead, Growth Marketing

Responsibilities

• Own the Redis digital surface.
• Set the strategy for how agents and humans discover, understand, evaluate, and convert across Redis’s website, documentation pathways, organic presence, and AI surfaces.
• Lead agent-driven growth.
• Build a low-friction journey in which an agent can identify the right Redis solution, review the relevant documentation, and create an account in a single session.
• Own SEO, AEO, and GEO. Establish the strategy for search engines, AI answer engines, generative search, assistants, and coding agents so Redis is accurately represented, cited, recommended, and selected.
• Own website strategy. Define the platform story, information architecture, page priorities, content pathways, and contextual-conversion model.
• Partner with web engineering on implementation and feasibility.
• Lead CRO and experimentation.
• Maintain a rigorous testing roadmap across high-intent pages, documentation journeys, sign-up flows, and other critical conversion points.
• Build the measurement system. Connect human and agent discovery to meaningful outcomes, including visibility, citations, recommendations, documentation engagement, account creation, conversion, activation, and pipeline.

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