Manager, Field Marketing

Responsibilities

• Field execution: Aligned to regional strategy, you’ll deliver integrated field marketing plans tailored to specific regional markets and target verticals. This includes aligning sales motions, partnerships, and campaigns that will drive brand visibility and demand generation.
• Event Management
• Lead and execute field marketing activities, including trade shows, conferences, and user groups. Work with external vendors and internal teams to ensure flawless execution of in-person and virtual events.
• Sales Enablement
• Collaborate with the sales team to create marketing assets and campaigns that support sales efforts in the field. Provide them with the tools, content, and resources needed to engage prospects and close deals.
• Lead Generation: Align tightly with functional teams across campaigns, digital, ABM and customer marketing to strengthen qualified leads and pipeline opportunities for the sales team.
• Regional Market Insights
• Analyze and report on market trends, customer insights, and competitive landscape to inform marketing strategies and improve campaign performance.
• Operations & Logistics
• Own swag stock, warehousing, and support vendors for the APAC region.

Languages