Growth Marketing Manager

Responsibilities

• Activate segment strategy in market: Turn segment messaging and positioning into integrated campaigns with clear audiences, timelines, and measures of success. As segment leaders join, they'll own the story, and you own getting it out the door and proving it works.
• Run account-based marketing
• Build always-on nurture for health systems and physician groups, plus targeted programs by specialty and region, with one-to-one plays to follow as the program matures.
• Build the lead lifecycle: Map the journey from learning what IDR is to shopping for a partner, then build the stage-based nurture, welcome, and re-engagement programs for each point, in partnership with Content.
• Design lead scoring and handoffs: Turn engagement signals like webinars, trade show visits, repeat content views, and forwarded emails into scoring and triggers. Work with Revenue Operations on lifecycle stages, routing, and follow-up so the right person gets a call at the right time.
• Own HubSpot hands-on
• Build sequences, workflows, forms, emails, landing pages, and audience segments yourself, and keep data clean between HubSpot and Salesforce alongside Revenue Operations.
• Run paid digital
• Plan and optimize Google and LinkedIn campaigns that support specific ABM plays, and help us show up where buyers now search, including LLMs.
• Measure, test, and report: Track MQLs, funnel conversion, and sourced versus influenced pipeline. Know what worked, what didn't, and why, and bring clear recommendations to the segment leaders and VP of Marketing.

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