Product Marketing Manager

Responsibilities

• Lead and execute cross-functional product and feature launches, partnering with product, sales, demand generation and customer success
• Define use cases, product messaging and positioning, value propositions and customer profiles that resonate with target audiences, including Commercial, Public Sector (FED/SLED) and MSP
• Become a subject matter expert in privileged access management and password management with an in-depth understanding of the market and products, including overall value proposition, features, functionality and the verticals and use cases in which they are relevant
• Partner with product management and demand generation teams to craft content around new products and features that drive product awareness and lead generation
• Coordinate webinars with demand generation and product teams, from topic and speaker development through promotion and follow-up content, to drive engagement and pipeline
• Work closely with the SEO team to produce SEO-optimized blogs, web pages and videos around product features, use cases and more
• Collaborate with channel partners to develop co-marketing initiatives and campaigns
• Act as the voice of the customer, collaborating with customer success to gather feedback and develop case studies, testimonials and user stories, as well as to inform product development and marketing strategies
• Conduct market research and competitor analysis to influence product marketing strategies, identifying opportunities for differentiation and growth

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