Senior Account Based Marketing Manager

Responsibilities

• Own 1:1 and 1:few account-based marketing strategy and execution for a prioritized portfolio of strategic Enterprise accounts
• Partner closely with Enterprise Sales teams to lead bi-weekly 1:1 account planning sessions and develop tailored plans for specific accounts
• Build buying-group plays that reach multiple stakeholders on a committee with coordinated, personalized messaging across the buyer's journey
• Act as a strategic thought partner to Sales by identifying opportunities, solving challenges, and aligning marketing effort to account priorities
• Orchestrate cross-functional partners in digital, content, demand generation, field marketing, product marketing, and marketing operations to bring account programs to life
• Own account progression and closed-loop reporting for your portfolio, delivering measurable impact on pipeline and closed-won, with a recommendation attached to every read-out
• Manage program budget with accurate cost tracking at the account and play level

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