Senior Go-to-Market Marketing Manager - Retail and Consumer Services

Responsibilities

• Develop the complete marketing roadmap for Retail and Consumer Services, tackling long-term aims, value-focused messaging, priority target groups, and routes toward growth
• Convert market and customer research into practical marketing programs shaped by ongoing trends, buyer concerns, and competitor behavior
• Shape original industry angles and narratives that tie EPAM's strengths to obstacles clients face and possibilities present in the marketplace
• Coordinate with business and sales executives to keep marketing aims and tracking systems tied to overarching growth goals
• Boost pipeline velocity and compress sales timelines by orchestrating joint programs that support flagship accounts, large-scale deals, and cross-sell openings
• Shape and deploy the Retail and Consumer Services solution portfolio by identifying top-priority offerings and overseeing their launch
• Steer unified go-to-market work spanning thought leadership pieces, marketing campaigns, account-based marketing, digital outreach, and in-person events
• Build partnership-driven activities with alliance collaborators to capture wider ecosystem value for marketing and demand generation purposes
• Craft materials for sales teams, high-level playbooks, and thought leadership content that reinforce EPAM's market presence
• Put in place a data-centric system for tracking outcomes, improving campaign performance, and measuring marketing investment returns

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