Paid Social Executive (12 Months Contract)

Responsibilities

• Build, launch and maintain campaigns across Meta, TikTok and X for web conversion, lead generation, app install and app-event objectives.
• Manage assigned campaigns and markets day to day, including objectives, optimisation events, audiences, placements, bids, budgets, schedules, creative, copy and destination settings.
• Monitor delivery and diagnose issues including limited learning, low delivery, audience saturation, frequency pressure, placement inefficiency and conversion-signal weakness.
• Maintain account hygiene through naming conventions, labels, URL and UTM checks, disapproval checks, pre-launch QA, change logs and routine health reviews.
• Identify and implement optimisation opportunities independently within agreed commercial and compliance guardrails.
• Build and maintain prospecting, retargeting and lifecycle audience structures aligned to campaign objectives and customer journey stages.
• Maintain accurate exclusions and suppression logic to reduce overlap, protect prospecting activity and avoid inappropriate retargeting.
• Analyse audience performance by market, funnel stage, creative and placement; identify saturation, weak quality, scale constraints and expansion opportunities.
• Monitor spend against approved plans by platform, market and campaign, maintaining an accurate pacing view.
• Analyse performance by creative concept, hook, message, proposition, format, duration, placement, call to action and variation where data is available.

Languages

Nice to have

• Working knowledge of paid social conversion tracking, event validation and troubleshooting across web and app.
• Clear written communication for reporting upwards and briefing internal teams, agencies and external partners.
• GA4, Looker Studio, Power BI or comparable analytics and reporting experience.

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