Director, Global Campaigns

Responsibilities

• Set a strategic vision for global campaign structure, operations, and execution for our top 5 campaign motions. We are looking for someone who is very strategic in terms of knowing the audience, how to create content that resonates, tactics to reach that audience, and ideas that are visionary and tactical.
• Be accountable to company leadership on the effectiveness of all global campaigns and programs
• Strong project management skills and ability to use data to guide decision-making and resource allocation.
• Design and execute strategic end-to-end campaigns that both engage and convert prospective buyers with a focus on specific buyer and vertical segments
• Partner with product marketing, content strategists, brand strategists, creative designers and other regional campaign teams to create campaign themes and messaging that translate into impactful marketing campaigns.
• Act as the central point of contact to direct all campaign work across teams to ensure timely results
• Build strong relationships with key cross functional stakeholders across multiple organizations to ensure campaign enablement and engagement
• A global systems approach.
• Develop scalable, repeatable campaign playbooks that can be scaled quickly with a large variety of content that works in all regions
• Track program results, measure program success and report metrics to customer success, sales and marketing stakeholders and executives. Then analyze campaign performance, surface insights and provide recommendations for optimizing results

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