Business Development Representative

Responsibilities

• Research and personalize. Use an AI tech stack to find the right prospects, from
• Support/Success leaders to Operations management and company executives. You'll maximize engagement by tailoring outreach using our messaging frameworks and templates, and will check AI-generated drafts before sending.
• Work defined target account lists. Prospect into a defined list of ideal-fit mid-market companies based on our ICP criteria & strategic campaigns, and flag accounts that are not the right fit.
• Execute multi-channel outreach.
• Manage outreach across several channels, including email, phone, LinkedIn, and video.
• Test and iterate. Run messaging, personas, and channels tests, track what converts at the highest rates, and recommend changes to drive continuous improvement.
• Report on results.
• Maintain updated reports and dashboards that illustrate your success rates across campaigns and performance towards your targets. Regularly review results and thoughtful recommendations for improvement with your manager.
• Hand off cleanly.
• Partner closely with Account Executives to brief them on sourced meetings with well documented details about the contacts, accounts and messaging that led to the booking. Use AE feedback to regularly improve your hand-offs.

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