Product Marketing Senior Manager

Responsibilities

• In collaboration with market strategy, product management, sales, and field/integrated marketing, develop and execute against an annual, strategic marketing plan—including customer retention, adoption, and cross-sell/upsell strategies
• Lead and guide team execution for Vault CRM Suite product marketing initiatives, establishing a consistent operational cadence across market strategy, product management, and marketing
• Develop and refine messaging in partnership with market strategy, pulling it through to all external channels, web properties, and customer-facing assets
• Empower field sales and customer-facing teams by translating product releases and strategic narratives into high-impact enablement tools and presentation decks
• Own the content strategy, and develop assets (thought leadership, videos, website copy, blog posts, infographics, etc.) that articulate solution value and showcase customer success
• Own and execute large scale customer conference agendas and content, product launches and releases, and customer advocacy programs
• Drive product awareness through PR, article placements, and social media
• Build and maintain an optimized library of sales collateral and competitive assets

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