Senior Director, Revenue Marketing Services

Responsibilities

• Set the long-term vision and strategy for Marketing Services, establishing how Affirm leverages merchant and platform partnerships, marketing solutions, and experiences to drive growth, deepen partner relationships, and strengthen Affirm’s market position.
• Oversee our Marketing Services team to make sure they are deploying co-marketing investments in the most efficient way possible to support our merchant partnerships.
• Lead the Marketplace Partnerships
• Partner Marketing, and Platform Marketing teams through experienced people leaders, setting clear priorities, operating models, and measures of success.
• Shape Affirm’s partner and industry events strategy to deepen relationships, create commercial opportunities, and advance company priorities.
• Set the strategy for how Affirm deploys merchant and Affirm-funded marketing investments, balancing partner commitments, business priorities, consumer impact, and return on investment to maximize the value of our co-marketing programs.
• Partner with Product team to identify, lead, and expand revenue-generating programs to expand monetization and deliver merchant performance
• Partner with Sales, Client Success, and Partnerships leaders to shape integrated merchant growth and account strategies, and work across Product, Product Marketing, Growth Marketing, Brand, Analytics, Finance, Legal, and other teams to align priorities and solve complex cross-functional challenges that affect partner…
• Establish scalable frameworks for investment decisions, measurement, campaign governance, partner experiences, and cross-functional execution.
• Oversee significant marketing investments and partner-funded programs, establishing a disciplined approach to resource allocation, measurement, incrementality, and long-term return.

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