Director, Luxury Hospitality & Wellness Sales - Pilates Commercial

Responsibilities

• Identify and prioritize a target account list of luxury hotel groups, independent five-star properties, destination resorts, and spa management companies — with a clear thesis for why iFIT Pilates belongs in each.
• Drive growth across target verticals including boutique fitness, hospitality, multi-family, and corporate wellness; identify new markets and partnership opportunities to expand reach.
• Own the full sales cycle from prospecting and site visits through proposal, negotiation, and installation coordination — with a strong bias for closing.
• Identify adjacent verticals within the wellness real estate space including luxury residential buildings, wellness-focused co-living developments, boutique fitness studios, and private clubs.
• Develop and execute vertical-specific sales playbooks for boutique Pilates studios, premium hospitality, and wellness properties, focused on ROI and how luxury fitness and spa amenities are purchased, budgeted, and operated.
• Secure premium placements of the full NordicTrack Ultra line — including the Ultra 1 Reformer and Ultra series treadmills — in key accounts and high-value markets.
• Create bespoke proposals and commercial packages tailored to hospitality buyers, including equipment configuration, iFIT membership integration, branded content experiences, and ongoing service support.
• Collaborate with Operations and Member Services to ensure white-glove installation, onboarding, and ongoing support standards that match the expectations of luxury hospitality partners.
• Maintain an accurate and detailed CRM pipeline, providing regular forecasting and account updates to Commercial and Finance leadership.
• Attend and represent iFIT at key industry events including ISPA, Hospitality

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