Director, Enterprise Product Marketing

Responsibilities

• Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
• There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
• A differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners.
• A sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations.
• A global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets.
• You are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity.
• People management experience, with a track record of growing and developing marketing teams
• Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation
• Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials
• Ability to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority

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