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Product Marketing Manager, Prime & Markets

Coinbase

Remote · United States$11,673–13,733 gross/mofull-timeCoinbase Careers

You'll join the Product Marketing team within the Institutional group and own how Coinbase's most complex institutional products show up to clients globally. You'll be the PMM behind spot, derivatives, cross-margin, liquidity, and execution workflows used by hundreds of hedge funds, asset managers, and market makers.

Responsibilities

  • Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access, pressure-testing narratives with Sales, Product, Legal, and clients to ensure credibility at institutional scale.
  • Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events.
  • Build high-signal enablement materials - talk tracks, FAQs, battlecards, demos, and client-ready narratives - that reduce complexity for the field and reflect real objections, deals, and buying behavior.
  • Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity, and contribute market-backed insight that informs product roadmap conversations.
  • Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints.

Languages

    Work format
    Remote
    Seniority
    Lead
    Posted
    6 Feb 2026
    Last verified
    In the last 5 days

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