Sr. Regional Marketing Manager

Responsibilities

• Regional Marketing Strategy
• Own and drive the field marketing strategy for the Northeast/Canada and Mid-Atlantic/Southeast regions, translating company and pipeline goals into a regional plan.
• Set regional objectives, target segments and accounts, and KPIs, and adjust the plan as market conditions, competitive dynamics, or sales priorities change.
• Bring a point of view on where and how to invest regional budget and time for the best return, rather than waiting for direction.
• Ensure regional plans stay tightly aligned with corporate marketing, product marketing, sales, and revenue goals.
• Campaign & Pipeline Execution
• Plan and run integrated regional campaigns (field events, executive roundtables, third-party conferences, digital/local activations) that build and accelerate pipeline.
• Partner with sales leadership to determine when and how to prioritize strategic account engagement in regional programs
• Metrics & Performance Analysis
• Define and track the KPIs that matter for each region: MQLs, pipeline created and/or accelerated, meetings booked, event- and partner-sourced opportunities, and campaign ROI, and report on them consistently.

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