Mobile Marketing Operations Manager, Firefox

Responsibilities

• Coordinate and execute ASO initiatives, including metadata updates, creative experiments and app store events, in collaboration with Product Marketing and our external agency.
• Translate approved lifecycle campaign briefs into executable plans and support hands-on campaign execution across key moments in the user journey.
• Support the execution of product launches and other priority growth initiatives by coordinating workstreams, cross-functional handoffs and operational follow-through.
• Own shared localization, quality assurance and operational readiness workflows across supported workstreams, identifying and escalating blockers and risks before they affect delivery.
• Gather and consolidate performance data and operational learnings from campaigns and experiments to support reporting, synthesis and future optimization decisions.
• Develop scalable processes, automation and AI-assisted workflows—including solutions using Claude Code and Cowork—to improve execution consistency and reduce coordination overhead.

Languages