Director, Marketing Operations

Responsibilities

• Own and continuously optimize the marketing technology (Martech) stack, including marketing automation, CRM integrations, attribution, data enrichment, lead routing, and partner portal systems, across Demand Generation and Customer Marketing, ensuring it is integrated, reliable, and built to scale
• Own the Martech budget and vendor relationships including selection, contracts, renewals, and ROI accountability
• Identify, pilot, and implement AI and automation opportunities across marketing and indirect channel programs to improve efficiency, lead quality, and speed of execution
• Build and maintain a source attribution model that accurately connects pipeline and revenue back to campaigns, channels, and partner activity
• Own account and lead enrichment (e.g., ZoomInfo) to power accurate scoring, segmentation, and routing
• Own lead lifecycle management and routing, including partner-sourced and partner-referred leads, ensuring speed-to-lead and clean hand-offs between Marketing, Channel, and Sales
• Partner closely with Marketing leadership across Demand Generation and Customer Marketing to plan and execute campaign operations, from setup and segmentation through funnel measurement, and ensure systems and processes support their strategy
• Own data governance and hygiene across the Martech stack, including field mapping, deduplication, and consent/compliance (e.g., GDPR), to protect data integrity across systems
• Establish and enforce shared definitions and standards (e.g., MQL, SQL, funnel stages) across Marketing and Sales, partnering with the Analytics team to build and maintain the reporting and dashboards that track them
• Own Sales–Marketing alignment on definitions, SLAs, and lead hand-off processes

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