Product Marketing Manager, Payments

Responsibilities

• We’re seeking an experienced product marketer to drive the end-to-end GTM strategy and execution for Link and Financial Connections. As a Product Marketing Manager, you will shape the product roadmap, own and evolve messaging and positioning, create differentiated content for events, marketing materials, presentations,…
• Work closely with product, partnerships, and partner marketing (demand generation) teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products
• Drive end-to-end product launches, including define audience segments, gather user insights, craft launch narratives, inform pricing and packaging, ensure cross-functional readiness, and execute launch activities
• Develop differentiated messaging and positioning, equip GTM teams with knowledge and content to sell and market effectively
• Create high-impact thought leadership content

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