Senior Director, Growth & Demand Marketing

Responsibilities

• Drive Strategic Pipeline Growth: Conceptualize, build, and optimize targeted, multi-channel B2B marketing programs, campaigns, and high-touch ABM initiatives designed to generate and accelerate enterprise pipeline and bookings.
• Lead Events & Field Marketing
• Oversee Wrike’s event portfolio—including our flagship
• Collaborate conference, high-touch networking events, and key industry trade shows—ensuring seamless integration with sales follow-up strategies to nurture leads into closed-won business.
• Sales & Executive Alignment
• Partner cross-functionally with VPs of Sales and Sales Development to create tailored, vertical-specific campaigns and account-level strategies that maximize pipeline ROI.
• Measurement & Optimization: Establish and maintain a continuous campaign measurement framework. Define campaign-level KPIs, optimize demand gen funnel performance, and enforce best-practice lead lifecycle and follow-up standards across teams.
• AI & Workflow Innovation
• Drive operational efficiency across your team by leveraging Wrike’s core workflows and implementing cutting-edge AI tools to scale campaign execution, enhance personalization, and optimize demand gen strategies.
• Team Leadership & Development

Languages