Group Product Marketing Manager

Responsibilities

• Own and evolve the portfolio narrative
• Develop Affirm’s merchant story, messaging architecture, and proof points.
• Partner with Brand and other Marketing teams to connect it to Affirm’s broader brand story and activate it across priority merchant channels.
• Connect product and GTM teams: Establish operating rhythms that sustain alignment across teams, with deeper coordination at critical moments such as planning, forecasting, launches, and strategic client opportunities.
• Equip Revenue teams to tell the story
• Partner with Revenue Enablement to turn the portfolio narrative into messaging, tools, training, and proof points that strengthen merchant conversations across the field.
• Lead Voice of the Merchant
• Own Affirm’s Client Advisory Board and broader merchant feedback loops. Turn insights from strategic merchants, Revenue teams, research, and performance data into product priorities, go-to-market decisions, and pilot or co-development opportunities.
• Lead critical initiatives
• Own a limited number of high-priority, ambiguous opportunities, such as strategic commerce and payments platform partnerships or new market launches.

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