Director of Growth Marketing

Sword Health

Remote · Germany€10,208–16,042 gross/mofull-timeSword Health Careers

You'll build the team and agency setup from scratch, use Sword's global growth playbook and report to the Managing Director Germany.

Responsibilities

Own B2C growth targets for Germany: sign-ups, activated patients, CAC and payback
Own and allocate the German B2C marketing budget across channels based on incrementality, not last click
Build and scale paid performance (Meta, Google, YouTube, TikTok, programmatic) incl. high-velocity creative testing
Lead brand and TV/CTV strategy, incl. testimonial and brand ambassador campaigns – test before scaling nationally
Build full-funnel measurement together with Operations: attribution, MMM, incrementality tests, tracking from sign-up to activation
Own website/landing page conversion (CRO) and CRM lifecycle journeys (email, SMS)
Hire and lead an in-house team and manage agencies; align with Sword global marketing