Marketing Operations Manager

Responsibilities

• As a Marketing Operations Manager, you will
• Build and refine marketing operational frameworks –
• Lead initiatives to continuously improve campaign workflows, request intake, approval processes, team governance, MQL→MQA routing logic, and SDR/BDR handoff processes.
• Own account intelligence and reporting cadence –
• Design account scoring models for Mid-Market and Enterprise, maintain executive dashboards, integrate intent/firmographic/behavioral signals into segmentation, and manage account assignment logic.
• Drive AI adoption across Marketing Ops –
• Translate AI capabilities into operational reality by building processes, governance, and enablement that accelerate execution and scale output within the team.
• Ensure tooling health and systems ownership –
• Manage HubSpot workflows, automations, and integrations while coordinating with BAT and Engineering on tech stack builds, QA standards, and enterprise tooling requirements.
• Enable team capabilities and documentation habits – Upskill Marketing and Marketing Ops teammates through shared standards, QA checklists, repeatable guides, templates, and onboarding resources to raise the operational floor.

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