Platform Marketing Lead

Responsibilities

• Launch integrated merchant acquisition and activation programs through priority platforms and ISVs.
• Select the right channel mix based on the audience, objective, funnel stage, and available evidence.
• Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue.
• Identify where performance is breaking down and recommend what to continue, change, or stop.
• Build messaging, campaign briefs, content, partner assets, and measurement plans.
• Develop strong working relationships with platform partners and internal teams.
• Turn successful campaigns into reusable playbooks, templates, and channel practices.
• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.

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