Senior Field Marketing Manager - North

Responsibilities

• In this role, you'll
• Partner closely with North Sales Leadership and Account Executives to align event programs directly with regional revenue targets and priority accounts across Strategic and New Business segments.
• Design hyper-focused event experiences (e.g., C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows) built to solve specific regional customer pain points.
• Lead end-to-end strategy, content localisation, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key North tech hubs (e.g., London, Stockholm, Copenhagen).
• Own regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the
• Partner Marketing Manager.
• Establish strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline and deal velocity.
• Develop targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum with enterprise account teams.
• Measure and report on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue.
• Manage the apportioned regional field marketing budget and local vendor relationships to ensure optimal ROI and flawless execution.

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