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Director, Product Marketing, GTM Strategy
Fleetio
Remote · United StatesSalary not disclosedfull-timeFleetio Careers
A little about us...Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day.
Responsibilities
- GTM Strategy & Commercialization
- Create repeatable frameworks that consistently bring new products to market.
- Develop commercialization plans that align Product, Marketing, Sales, Enablement, Customer Success, and Partnerships.
- Partner with Product leadership to ensure commercialization begins early in the product lifecycle, not at launch.
- Establish scalable launch readiness processes that support both major launches and continuous product innovation.
- Help shape pricing, packaging, and monetization strategies alongside Product, Finance, and Leadership.
- Messaging, Positioning & Value Selling
- Own Fleetio's corporate messaging framework and customer value narrative.
- Develop positioning that shifts conversations from product features to business outcomes.
- Create messaging frameworks for company, platform, products, industries, and strategic initiatives.
Languages
- Work format
- Remote
- Seniority
- Head
- Posted
- 21 Jul 2026
- Last verified
- In the last 5 days
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