Senior Go-to-Market Marketing Manager - BFSI

Responsibilities

• Define the BFSI go-to-market marketing strategy including long-term vision, value propositions, audience priorities and growth opportunities
• Translate market and client insights into actionable marketing plans informed by trends, buyer priorities and competitive activity
• Develop differentiated industry positioning and narratives that align EPAM’s offerings with client challenges and market opportunities
• Partner with business and sales leadership to align marketing objectives and scorecards with business growth targets
• Drive pipeline and sales acceleration through integrated programmes that support strategic accounts, large deals and cross-sell opportunities
• Shape and activate the BFSI portfolio by identifying priority offerings and orchestrating launch plans
• Lead integrated go-to-market programmes across thought leadership, campaigns, ABM, digital and events
• Build joint activations with alliance partners to maximise ecosystem opportunities in marketing and demand generation
• Create C-level sales enablement assets, playbooks and thought leadership to strengthen EPAM’s position in the market
• Establish a data-driven approach to performance measurement, campaign optimisation and return on marketing investment

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