Product Marketing Manager

Responsibilities

• Develop positioning, messaging, and value propositions for our platform, including security ratings, supply chain detection and response, and attack surface and third-party risk capabilities.
• Lead go-to-market planning and execution for product launches and major releases, from internal readiness through external campaigns.
• Build sales enablement assets, including battlecards, pitch decks, talk tracks, demo narratives, and objection handling, and train sellers and partners to use them.
• Maintain competitive intelligence and win/loss analysis, and keep competitive positioning current as the market shifts.
• Conduct buyer, persona, and market research to sharpen differentiation and identify new opportunities.
• Act as the voice of the market to Product, translating customer, sales, and analyst feedback into roadmap input.
• Create web, content, and campaign collateral that explains product value to CISOs, security practitioners, procurement leaders, and executives.
• Brief industry analysts and support analyst evaluations alongside Analyst Relations.
• Define and report on KPIs such as launch impact, sales-asset adoption, pipeline influenced, and win rate.

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