Financial Analysis Manager - Marketing Finance

Responsibilities

• Lead annual planning, budgeting, forecasting, and monthly financial reporting for the Marketing organization.
• Manage and analyze marketing-driven pipeline, bookings, conversion rates, and other topline growth metrics to assess performance against plan and guide investment decisions.
• Partner with Marketing and Sales Operations to improve visibility into funnel health, campaign impact, pipeline quality, and conversion performance.
• Monitor funnel progression across key stages, including lead generation, MQLs, SQLs, opportunities, pipeline creation, velocity, and conversion rates.
• Identify funnel gaps, leakage points, and performance trends to highlight where marketing programs are accelerating growth or require corrective action.
• Partner with Marketing leaders to evaluate investments, spending priorities, business cases, and resource allocation decisions.
• Analyze marketing spend, performance trends, and ROI to identify opportunities to improve efficiency and growth impact.
• Develop financial models, scenario analyses, and executive reporting to support strategic initiatives and decision-making, highlighting key risks, opportunities, and business performance insights.
• Drive process improvements that enhance forecasting accuracy, investment visibility, and the connection between marketing spend and growth outcomes.
• Partner across Finance and Marketing to identify and implement AI-driven solutions that enhance decision-making, automate manual processes, improve data insights, and increase operational efficiency.

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