Senior Paid Marketing Strategist

Responsibilities

• Own the strategy and day to day performance of key paid social and display channels, including TikTok, YouTube, Google Performance Max and Uber Ads.
• Build a multichannel strategy that helps Typeform reduce its reliance on paid search and find new sources of efficient growth.
• Manage six figure monthly media budgets, making decisions based on customer acquisition, revenue, CAC and LTV to CAC performance.
• Build, launch and optimise campaigns that drive Typeform signups and new paid customers.
• Turn creative ideas into campaigns by briefing and partnering closely with copywriters and designers.
• Run A/B tests across creative, copy, landing pages, placements, audiences and bidding strategies.
• Explore and test new channels such as audio and CTV.
• Own and develop our paid marketing measurement approach, including Marketing Mix Modelling, incrementality studies and alternative measurement frameworks.
• Design experiments that help us understand the incremental impact of our campaigns rather than relying solely on traditional attribution.
• Work closely with our Tracking and Data teams to strengthen our measurement capabilities as digital advertising continues to change.

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