Targetologist

Responsibilities

• Create, manage and optimise advertising campaigns in Meta Ads Manager.
• Conduct audience research, segment target audiences and develop buyer personas.
• Apply advanced targeting techniques, including Custom Audiences, narrow targeting, audience exclusions and retargeting.
• Allocate and manage advertising budgets effectively.
• Monitor campaign performance, analyse KPIs and prepare reports.
• Set up and work with Meta Pixel, events and conversion tracking.

Languages