Engagement Marketing Strategist

Responsibilities

• Partner closely with Client Managers to understand client goals, workforce needs, business moments, and member engagement opportunities.
• Develop client-specific communication strategies and campaigns to measurably improve awareness, activation, ongoing engagement, and re-engagement in line with client priorities and agreements.
• Equip Client Managers with strategic recommendations, talk tracks, campaign plans, and data-informed points of view to support client-specific goals.
• Advise on audience segmentation, message sequencing, channel mix, localization, timing, calls to action, and measurement.
• Support client launches, open enrollment, benefit changes, new-hire moments, relaunches, and other high-impact opportunities to drive awareness and utilization.
• Develop custom communications and marketing recommendations, balancing client objectives, member needs, operational feasibility, and brand standards.
• Build and improve repeatable playbooks, toolkits, templates, and frameworks that make high-quality engagement strategy easier to deliver at scale.
• Use campaign and population data to identify opportunities, recommend tests, evaluate performance, and improve future campaign strategies.
• Establish trusted partnerships with Client Managers and become a go-to advisor for client and member communications.
• Create a clear, repeatable approach for developing client-specific engagement strategies.

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