Demand Generation Program Manager | Canada | Remote

Responsibilities

• Own the webinar calendar end to end. Presenter booking, registration pages, campaign setup, promotion, live delivery, follow-up, and the flip to on-demand, across multiple regions and time zones.
• Keep sessions practitioner-first. Brief technical presenters, shape the outline, and keep a session useful to the audience that registered for it.
• Bring data to topic planning. Use past performance and downstream pipeline quality to recommend what we run and what we retire, and lock the plan with demand gen and product marketing each quarter.
• Automate the production line. Extend the automation behind session setup and promotion, and keep pushing into the parts of the process a person shouldn't be doing by hand, including repurposing recordings into other content.
• Report on what happens after the session. Registrations are the input. Connect sessions to product adoption and pipeline, report it honestly, and flag what isn't producing.
• Grow the program's reach. Expand into additional languages and formats where the numbers justify it.

Languages