Private Brands Design and Brand Lead

Responsibilities

• Own product creation from concept through final execution, translating seasonal strategy, client needs, trend insights, competitive intelligence, and business performance into differentiated products across silhouette, fabric, print, color, proportion, construction, and product details.
• Create and iterate product concepts using AI-enabled design tools, applying next-generation Ai Tools to product creation platforms to accelerate ideation, visualization, refinement, and communication while continuously learning and applying new technologies to improve the product creation process.
• Drive product development and make critical execution decisions, partnering with Technical
• Design, Sourcing, and vendors to translate 2D concepts into high-quality physical products and making informed trade-offs across fabric, trims, construction, fit, quality, cost, functionality, and scalability.
• Use commercial performance to inform future product decisions, regularly analyzing sales, client feedback, historical hindsight, and market trends to determine where to repeat, evolve, expand, improve, or exit product and to identify new opportunities for the assortment.
• Lead cross-functional product partnership and decision-making, working closely with Brand Management, Buying, Technical
• Design, Sourcing, Planning, and vendor partners to pitch product opportunities, incorporate feedback, solve problems, and move product forward with a high degree of ownership and autonomy.

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