Social Media Lead

Responsibilities

• Execute Circle’s social content strategy across channels, helping translate direction into strong, platform-native output.
• Produce and publish social-first content with a strong emphasis on short-form video.
• Edit video independently, including cutting clips, shaping hooks, writing captions, and packaging content for distribution.
• Build and maintain the content operating rhythm, including calendar management, capture workflows, and coordination across teams.
• Partner with leadership and other stakeholders to identify content opportunities tied to partnerships, events, community, and customer stories.
• Collaborate on longer-form content development so shoots are designed with short-form distribution in mind from the start.
• Attend Circle’s events and key moments to capture content and support Circle’s presence on social (this role will require travel up to 25% of the time).
• Track leading indicators like non-follower reach, watch-through, saves, shares, and cadence consistency, and use them to improve execution over time.
• Bring practical recommendations on formats, workflows, and content opportunities based on what’s working.

Languages