Associate Manager, Consumer Retention Marketing

Responsibilities

• Own the new consumer onboarding strategy — define the full lifecycle from sign-up through habituation, including key milestones, trigger logic, channel sequencing, and success metrics
• Manage budget with rigor — oversee meaningful spend across onboarding channels, allocate toward highest-impact programs, track performance, and make data-informed investment decisions
• Build a measurement framework — define and own KPIs across the onboarding funnel, establish a regular cadence of performance reporting, and surface insights that inform ongoing strategy
• Partner cross-functionally — work closely with Product, Analytics, and Operations to align on onboarding definitions, data access, and new surface opportunities

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