Principal Product Manager, Seller Acquisition

Responsibilities

• Own the strategy and roadmap for the first 90 days of the in-product seller journey from trial through first sales
• Work cross-functionally with designers, engineers, marketing, and customer success to ship, measure, and iterate quickly
• Design, run, and interpret experiments and A/B tests to continuously improve conversion and activation across the first 90 days of the customer journey
• Collaborate with Growth Marketing to build the product levers that make acquisition scale and compound economically including SEO +GEO, paid acquisition, social marketing, engagement triggers, and product-led growth loops.
• Leverage data and direct customer insights to inform product and cross-functional growth recommendations to accelerate key customers objectives directly tied to the team’s charter
• Measuring and communicating impact clearly, ensuring everything you do is aligned with the company strategy and priorities and drives measurable seller and business growth.
• You’ll be a great fit for this role if...
• You have owned growth, activation, onboarding, and monetization/conversion for a consumer or self-serve subscription product
• You have strategic and economic fluency across consumer channel acquisition, unit economics, conversion, activation, retention, CAC, LTV, and cohort analyses.
• You understand the tensions that exist inside, and between, B2B and B2C products. Our sellers are both: a business, and a person deciding whether to bet on themselves this month.

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