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Global Marketing Campaign Lead - Retail & Consumer Goods
EPAM Systems
Remote · United StatesSalary not disclosedfull-timeEPAM Systems Careers (remote abroad)
Shape and orchestrate integrated marketing campaigns that drive measurable business impact in the retail and consumer goods industry. As our Campaign Lead, you'll translate market opportunities into data-driven campaigns while serving as the strategic bridge between go-to-market strategy and cross-functional execution teams.
Responsibilities
- Translate retail and consumer goods business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
- Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages
- Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints
- Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution
- Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials
- Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement
Languages
- Work format
- Remote
- Seniority
- Lead
- Posted
- 7 Oct 2026
- Last verified
- In the last 5 days
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