Field Marketing Manager - West

Responsibilities

• Tines has been supporting IT and security teams from a diverse range of customers, including Canva, Reddit, SAP, Coinbase, Mars, Fin (Intercom), and McKesson.
• As an integrator across the entire tech stack, Tines is vendor-agnostic integrating with any API-enabled service. This flexibility enables our customers to achieve their highest-priority goals faster. Tines has security woven into its DNA, and our platform is secure and private by design.
• We are seeking a dynamic and results-driven Field Marketing Manager to join our marketing team. This role will play a pivotal role in orchestrating our event marketing efforts as well as some account based marketing across the West regions which includes curating branded experiences, partner events, and regional industry events. This role requires a creative thinker with excellent interpersonal skills and the ability to manage multiple projects simultaneously.
• Event Program Management: Plan, execute, and manage a portfolio of regional events, including hospitality experiences, partner events, and industry-specific gatherings. Ensure each event aligns with Tines' brand values and marketing objectives.
• Event Coordination and Execution: Oversee all aspects of event planning and execution, including registration, shipping, setup, day-of event support and post-event wrap-up.
• Tradeshow and Tentpole Support: Provide support for larger-scale tradeshows and tentpole events. This includes coordination with vendors, managing logistics, and ensuring brand consistency.
• Vendor and Partner Liaison: Manage relationships with event vendors and partners, ensuring timely execution and high-quality outcomes. Implement programs specific to channel reseller partners that increase metrics from events.
• Budget Management: Oversee and manage the budget for regional events, ensuring cost-effective strategies without compromising event quality.
• Reporting and Analysis: Work with Marketing Ops to track event attendance, manage list uploads and evaluate the success of each event based on predetermined KPIs and metrics. Provide post-event reports and insights.
• SWAG Management: Oversee inventory, coordinate distribution at events, and ensure the quality and relevance of SWAG to enhance brand recognition and customer engagement.

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