Events Manager, Event Technology and Registration

Responsibilities

• This role is responsible for leading the event registration strategy for the Corporate Events team, developing streamlined processes and tailored experiences for diverse attendee types. You will collaborate with cross-functional teams to ensure efficient execution of registration from planning through post-event…
• Strategy and concept development
• Lead event registration for all events the Corporate Events team works on, including pricing models, simple and elegant attendee flows, and promotional tactics to maximize attendance and revenue where applicable.
• Design and document distinct registration experiences tailored to different attendee types, outlining flows, content requirements, email communications, calendar invites, nurture campaigns, and post-event follow-ups.
• Establish and document registration policies for each event based on historical data and event goals.
• Work with Demand Generation, Marketing Operations, and Product Marketing teams to analyze large data sets, identifying trends and insights to guide future event strategies.
• Collaborate with the Web Presence and Platform team to define the annual events web roadmap, assess available design and engineering resources, break down web projects into phases as needed, and create timelines that prioritize key deliverables.
• Collaborate with Copywriting and the Event lead to craft landing page copy for all promotional pages, ensuring that event themes, value propositions, and key information are prominently highlighted.
• Understand the Stripe writing style guide to craft clear communications for all transactional registration journeys.
• Collaborate with the Copywriting and Demand Generation teams to support additional messaging and reviews for event marketing emails.

Languages