Ecosystem Marketing Lead

Responsibilities

• Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.
• Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market.
• Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
• Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning.
• Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.
• Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments.
• Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership, in addition to integration value.
• Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs.
• Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces.
• Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners.

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